L to R: Melissa Ow, Deputy CEO, Singapore Tourist Board; Nick Pilbeam, Divisional Director, Reed Travel Exhibitions; Aloysius Arlando, SACEOS President; Shane Hannam, Portfolio Director, IBTM Events
IBTM, part of Reed Travel Exhibitions, has announced that it has entered a letter of agreement to partner the renowned Asia-Pacific MICE industry business conference SMF (Singapore MICE Forum) with its newest Business Event, IBTM Asia Pacific. This “SMF x IBTM Asia Pacific” initiative comes at the back of the recent agreement between Singapore Tourism Board and IBTM Asia Pacific signed at the opening day of IBTM World in Barcelona. With the combined support of the Singapore Tourism Board and SACEOS, IBTM Asia Pacific is poised to become the leading trade event for the MICE Industry in the region.
Running in partnership with SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers) – the national trade association for meetings, incentives, conferences, exhibitions and events in Singapore – SMF2020 will take place over 1.5 days at the Marina Bay Sands Expo & Convention Centre from Monday 6th of April, followed by IBTM Asia Pacific on Tuesday 7th and Wednesday 8th of April 2020.
SMF is SACEOS’ flagship industry business event; over the years, SMF has grown to be the choice platform for the regional MICE industry to gain new insights from luminaries in both our core and adjacent industries; exchange views and share experiences on how we can enhance our business. SMF will bring together a group of 500+ event professionals for 1.5 days of focussed discussions on how event design as well as digital and community engagement are becoming cornerstones of business success. Expert speakers will share and exchange views on proven transformative ideas and how the industry can make choices. As they say “To do the right thing or not, is a choice. To disrupt or not, is also a choice”. SMF2020 will bring together possibilities for organisations to adopt easily and promises to be a dynamic and inspiring experience like none other.
The Forum will be structured around five key themes; innovation; technology; design; sustainability and event trends and will include a combination of dynamic talks, campfire sessions and case studies from thought leaders within and outside of the industry, to bring discussions to life and provide tangible outtakes and learnings for participants.
Nick Pilbeam, Divisional Director, Reed Travel Exhibitions, commented: “We know from our extensive research prior to launching IBTM Asia Pacific, that there’s a real appetite for education in the Asia Pacific region and we’re delighted that we’re going to be delivering on that through our partnership with SACEOS. SMF 2020 will provide an inspiring and educational kick-off to our inaugural event and I’m looking forward to announcing more details in due course.”
As the national trade association for business events, one of SACEOS’ objectives is to provide a platform to develop a digitally-ready and future-ready MICE industry. The agenda of SMF is one of SACEOS’ key initiatives to encourage conversations and showcase of the Asia Pacific MICE industry and is a platform to catalyse MICE stakeholders to be wired for the future.
Mr Aloysius Arlando, SACEOS President, said: “SACEOS aims to inspire our industry by taking the lead to upend itself, the bold step to disrupt, and forge partnerships to create a refreshed future. Through this partnership with one of the world’s largest organisers, Reed Exhibitions, we can pool our strengths together with a longer term goal for SMF and IBTM Asia Pacific to lead and define the MICE industry in this region.”
IBTM Asia Pacific will bring together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. The event will be under-pinned by IBTM’s sophisticated, industry-leading Hosted Buyer programme which creates personalised appointment diaries for Hosted Buyers and exhibitors to ensure that delegates only meet people with whom there’s a very good chance of doing business.
For more information, or to register interest, visit: ibtmasiapacific.com.
For all media enquiries, additional comment and request for interview please contact
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Notes to Editors
IBTM, part of Reed Travel Exhibitions (RTE) is the world’s leading showcase for the meetings and events industry (also known as MICE) with a portfolio of 5 global and regional events providing business solutions on 5 continents. They include IBTM World, IBTM Africa, IBTM Americas, IBTM China and IBTM Asia Pacific.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading travel and tourism event’s organiser, with a wide-ranging portfolio of 22 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf travel.
Set up in 1979, SACEOS is the Singapore Association for Convention Exhibitions Organisers and Suppliers– the trade association for meetings, incentives, conventions and exhibitions (MICE) industry. The association leads and represent the MICE communities to advance the capabilities and growth opportunities of the industry and serves through its mission to empower business, enrich capabilities and being an advocate for industry.
Empower Business: Through its business outreach and market opportunities platforms, SACEOS empowers and enables business growth, transformation and collaboration for its members and communities committed to the MICE industry.
Enrich Capabilities: SACEOS builds upon the people assets of the MICE industry to enrich the workforce with versatile skills, new knowledge, adaptable for the increased fluidity to perform in a hyperscale gig economy of the future. SACEOS became the first MICE industry association in the world to launch a set of technical references and have brought professional courses with international accreditation that were only available in Europe and the US previously to Singapore and making them accessible to MICE practitioners throughout Asia.
Advocate for Industry: SACEOS serves as an active voice for the MICE industry by actively and responsibly advocating for advancement and a better business economy, while remaining a trusted and respected partner of the government and the agencies, with a mutual goal to make Singapore the preferred business events & meetings venue in Asia.